London calling: why Mexican Fernando Sordo Madaleno de Haro, partner at Sordo Madaleno, crossed the pond to set up a UK office
Sordo Madaleno was founded 85 years ago in Mexico by my grandfather, so we are now a third-generation architecture practice. We have a well-established position at home with over 200 staff and a development arm called SOMA, but I wanted to start a new architecture studio overseas, so we can grow while expanding our culture and play a bigger role internationally. London was an easy choice.
There are geographic benefits – we can better serve our projects in Europe, Africa, the Middle East and Asia from here – but more than that, I’ve always seen London as a global capital of architecture. Competition is strong but that makes you better, and with its international mix we can learn a lot. For clients, our presence here is significant; it’s like a kind of certificate.
Setting up in the UK has been harder than expected. The admin was more time-consuming than I imagined. For example, we had to obtain a sponsor’s license to employ overseas staff – 10 of whom are Mexican. We are now at 25 and looking to grow, but it was important that our core team should come from Mexico. We’ve had success working in a particular way and we want to preserve our DNA.
We’re adapting to a different professional context... but we can integrate the good parts of both cultures
Internationally Mexican architecture has a lot to offer. We have an approach that combines modernity with the richness of traditions going back to pre-Hispanic history. Here we’re of course adapting to a different professional context. Mexicans work long days going into the early evening but with an extended break in the middle; I’d have lunch with my wife every day. Recruiting in London we found that architects are quite strict about their hours. That’s been a challenge, but we can integrate the good parts of both cultures.
Other architects have been welcoming, but they have warned that this can be a difficult place to practise in some ways. We will see. For now we plan to grow and build recognition with projects beyond the UK, but to build here would be a dream come true.