img(height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2939831959404383&ev=PageView&noscript=1")

‘I’ve always seen London as a global capital of architecture’

Words:
Fernando Sordo Madaleno de Haro

London calling: why Mexican Fernando Sordo Madaleno de Haro, partner at Sordo Madaleno, crossed the pond to set up a UK office

London-based Fernando Sordo Madaleno de Haro leads the architecture team at Sordo Madaleno, whose current projects include hotels in Spain and upstate New York.
London-based Fernando Sordo Madaleno de Haro leads the architecture team at Sordo Madaleno, whose current projects include hotels in Spain and upstate New York. Credit: Ximena del Valle

Sordo Madaleno was founded 85 years ago in Mexico by my grandfather, so we are now a third-generation architecture practice. We have a well-established position at home with over 200 staff and a development arm called SOMA, but I wanted to start a new architecture studio overseas, so we can grow while expanding our culture and play a bigger role internationally. London was an easy choice.

There are geographic benefits – we can better serve our projects in Europe, Africa, the Middle East and Asia from here – but more than that, I’ve always seen London as a global capital of architecture. Competition is strong but that makes you better, and with its international mix we can learn a lot. For clients, our presence here is significant; it’s like a kind of certificate.

Setting up in the UK has been harder than expected. The admin was more time-consuming than I imagined. For example, we had to obtain a sponsor’s license to employ overseas staff – 10 of whom are Mexican. We are now at 25 and looking to grow, but it was important that our core team should come from Mexico. We’ve had success working in a particular way and we want to preserve our DNA.

We’re adapting to a different professional context... but we can integrate the good parts of both cultures

Internationally Mexican architecture has a lot to offer. We have an approach that combines modernity with the richness of traditions going back to pre-Hispanic history. Here we’re of course adapting to a different professional context. Mexicans work long days going into the early evening but with an extended break in the middle; I’d have lunch with my wife every day. Recruiting in London we found that architects are quite strict about their hours. That’s been a challenge, but we can integrate the good parts of both cultures.

Other architects have been welcoming, but they have warned that this can be a difficult place to practise in some ways. We will see. For now we plan to grow and build recognition with projects beyond the UK, but to build here would be a dream come true.

Latest

In east London, dRMM's Wick Lane development blends industrial and residential space. Its roof design and materials, which reference Hackney Wick's heritage, create both variety and coherence, explains senior associate Will Howard

dRMM's east London Wick Lane development blends industrial and residential space, and references local heritage via its roof forms

Learn more about why there has been an increase of damp and mould and how controlled ventilation can help

Learn more about why there has been an increase of damp and mould and how controlled ventilation can help

Lead the restoration of four war memorial sites, bid for a spot on a schools construction framework, design a riverside community hub and market square - some of the latest architecture contracts and competitions from across the industry

Latest: War memorials conservation project

Asked to comprehensively remodel the two upper floors of a Grade II-listed merchant's house, Carmody Groarke put living space at the top and added a striking aluminium pavilion

Remodelling a former merchant's house's upper floors, Carmody Groarke put living space at the top and added an aluminium pavilion

The parade of temporary interventions on our streets injects them with joy, colour and life – and has lessons for architects, argues Eleanor Young

Temporary interventions on our streets inject them with joy, colour and life, and have lessons for architects